1 on 1 Coaching

Refine Who You Are

Together, we will set a clear path, clarify your message, and make your voice heard to build an unforgettable personal brand in architecture and design.

Joann with Pomeranian on Laptop

Your Best-Kept Secret is You

Your personal brand is who you are. Stop hiding behind your project photos and letting your online presence prevent you from archiving your next big goal.

We’ll work together so you can:

—Grow your online presence

—Make more money doing what you love

—Live an intentional and aligned life

Does This Sound Like You?

I’m feeling stagnant in my career and not sure where to go next, but I know I need something bigger.

I let fear of other people’s opinions get in my way and am constantly second-guessing myself.

I have tried DIY’ing my way through my personal brand, but it’s just all over the place.

I want to be a leader in my industry, but I’m overwhelmed with where to get started.

I have a lot of experience in my field, but I’m not sure how to stand out to attract the right clients.

It’s Time to Stand Out as You

  • Clarity

    You’ll get crystal clear about who you are and what you love to do (without feeling restricted as a multi-passionate creative)

  • Confidence

    You’ll have the courage and confidence to communicate your worth to the world (without having to fake it til you make it)

  • Clients

    You’ll get new opportunities and leads flooding through your door (without having to use sleazy salesy tactics)

Apply Here

“Working with Joann has been one of the best investments I have put into my business.”

I was struggling to gain clarity around my brand and was feeling insecure about my voice on social media…Creating a brand seemed to be the biggest barrier to entry in getting my firm off the ground.

Joann expertly laid out a framework that helped me discover a deeper and more authentic meaning behind my business’ why. She helped me recognize how to speak directly to my clients, not just about my business.

Working with Joann has been one of the best investments I have put into my business. I’ve gained an informed and enlightened strategy for business development and community-building efforts.

—SARAH WINGO, WYN DESIGN COMPANY

What You’ll Get

Personal Branding Gantt

We’ll work through my proven 4-phase Gantt framework designed specifically for architects and designers to reach your personal and business goals.

Private 1:1 Strategy Sessions

We’ll go through 10x 60-minute sessions to make sure you’re implementing the strategies. Every week we’ll evaluate your process and create an action plan.

On-Demand Message Support

You’ll get direct messaging access to me at any time! Whether you’re stuck, drowning in self-doubts, or just need a little kick in the butt, I’m here to push you through all of it.

Brand + Content Workbooks

Grab all the worksheets and templates that I use to help myself and other clients grow our brands so you can actually implement the strategies right away.

Grow Through the 4-Phase Personal Branding Gantt

Unlike traditional marketing in architecture, we’re not here to draft proposals. This is a phase-by-phase approach that focuses on online branding and content. A framework that actually works with both our architectural brains and the modern digital landscape.

 

Phase 1

Set a Clear Brand Strategy

Get absolute clarity on your personal vision and business goals. We’ll define your niche and dive deep into your audience's needs. So you have the confidence to show up as the face of your brand.

 

Phase 2

Design a Cohesive Brand Identity

The 2nd phase of your personal brand is all about designing a brand identity and your website. We’ll craft compelling copy and design a proven website structure that tells your story and attracts your people.

 

Phase 3

Drive Growth with Content

Your thought leadership is what connects people to your brand. We’ll put together a content strategy that builds trust and establishes you as an expert in your field.

 

Phase 4

Expand Your Reach with Collaboration

Tab into the larger industry by collaborating with conferences, podcasts, and other thought leaders. We’ll figure out the pitch that positions you as the go-to person in your niche.

 How does this work?

Step 01

Click on the Apply Now button below and fill out the form to let me know a little bit about you!

Step 02

Once you submit the form, I’ll reach out to schedule a discovery call with you.

Step 03

We’ll get on a call to see if we’re a good fit to work together one on one! Then we’ll go from there.

—EMMA GREENBERG, AIA

“It was nice to have this support to hold myself accountable. The branding exercise was extremely useful in honing my brand.”

I worked with Joann to improve my branding strategy. I have an architectural Instagram account and started my own business. I had a lot of ideas but really wanted to focus my message and figure out who I wanted my ideal client to be. Joann gave really insightful feedback on my brand.

It was nice to have this support to hold myself accountable. If it hadn’t been doing it with Joann, it would have been overwhelming. The branding exercise was extremely useful in honing my brand.

I also sent the branding package to the designer who did my branding graphics and website and she said it was very helpful. I think it saved me time and also prepared me to be successful once I invested in graphics and a website! Joann is very approachable, friendly, and effective!

Become Your Own Version of Success

Right now, you’re spending all your time and energy on a company.

You’re tying yourself to a job, a building, or a business.

But you’re much more than that.

Going through personal branding will help you see yourself in a new light.

We’ll dive deep into who you are and your purpose to build your personal brand so you can:

  • Make a meaningful impact while making an income helping people

  • Be at peace with yourself so your imposter syndrome no longer bother you even though they show up

  • Have an online presence that feels so much like you—that it’s easy for you to maintain.

  • Build a community of people that can’t wait to see you show up on their feeds and listen to you

Take action on your Personal Brand today so you could fulfill your true potential

Meet Joann!

Your Personal Branding Coach

After working 10 years as an architect (and getting burned out along the way), I decided to take matters into my own hands. I started building my personal brand as a way to get more promotions, but soon it has grown into something bigger than me.

When I first started coaching, I thought people just wanted more followers to make more money. But I began to realize it’s much deeper than vanity metrics.

Personal branding is much more about self-reflection and discovering the message you want to share with the world. It’s about setting a clear path and having the confidence to share your truth to make a real impact on real people.

Can’t wait to start your personal brand with you!

“Joann’s really helped us along the journey of starting our own brand and business.”

We love Joann because she doesn't just give us the answers but she makes us come up with the answer and think about it which makes our brand grow and makes us stronger.

We’re so thankful for her guidance and you guys should really work with her. We love her and she's really helped us along this journey of starting our brand and business and we can't wait to continue working with her.

—Alexie and Jolie, The Wellness Blend

Who is This For?

Design Firm Owners

You’re wearing many hats in your firm, and you’re overwhelmed with everything about branding and marketing your firm‚ especially if you're just starting out.

But it doesn’t have to be! We’ll create a streamlined strategy so you can get back to doing what you love while building a client base that you want to work with.

Side Hustlers

Sometimes it feels like you’re shouting into a void on social media. You’re excited to build your own brand, but you’re overwhelmed with where to start.

You’ll learn how to build a community of people and attract those true fans that read and share your posts, take notes from your emails AND offer to pay you for your knowledge.

Full-time Employee

You’re burned out building someone else’s dream and you’re tired of it.

You’ve spent tons of time honing your skillset as an architect but are unsure of where to go next in your career.

Personal Branding helps set a clear path, build your authority, and in return move you up the ladder at work. That’s what I call a win-win-win!

Set a Clear Path, and Make Your Voices Heard with Confidence

Authentic Personal Branding

For Architects & Designers

Building your personal brand is an investment in your profession, yourself, and your life that I take very seriously. So I only take on a few clients at a time to make sure you’re getting the most out of your investment.

Let’s set a clear path forward, and make your voices heard with confidence.

10x Weekly 1:1 Coaching Sessions

On-demand Message Support

Personal Branding Gantt

Sessions Recordings

Brand & Content Workbooks

$2,000 USD or 4 payments of $550 USD

FAQS

  • This is for you if you want to build a personal brand that not only makes an income but makes a meaningful impact on someone else’s life. You come from a place of wanting to help people with your knowledge. You need 1:1 accountability and support to push you through the process.

  • As a shy introvert myself, I totally understand how hard it is to put yourself out there. It took me years to get past that voice in my head that tells me “I’m not good enough”. But I’m here to help you get through your imposter syndrome to show up with clarity and confidence. You’ll get unlimited access to me to talk through any doubts you have at any time. Seriously, if I can do it, you can do it too.

  • As much time as you want to put in it. I’ve built my own brand while working a full-time job as an architect, studying for my license exams, and commuting 3-4 hours a day. It’s up to you to decide what you do with the time you have.

    This program will include homework that you need to do each week. My clients usually spend a few hours a week doing the homework plus the 1-hour session.

  • We’ll jump on a discovery call once you apply to see if we’re a good fit together, then we will decide on a start date for the coaching sessions.

  • The best time to start building your personal brand is today. Your brand takes time to get established, so you don’t want to wait until you need a new job or start a new firm. Starting your personal brand now can help you create opportunities that are beyond your imagination.

  • As a multi-passionate creative, I totally get you! That’s why I designed Phase 1 to be focused on brand strategy first. We’ll work together to decide on your niche based on your passion and professional skills, so you can get clear about your path forward.