Bearhill Studio designs and develops rental cabins on acres of mountains for guests to experience outdoor living with modern comfort. We were inspired by the nature that surrounds the properties and the sense of calmness that the site exudes. This resulted in a brand experience that feels earthy, refined yet organic, and personal. The circular mark resembles their unique A-frame style cabins on the rolling hills. The base typography is simple with a slight curve in the R that reminds us of the curve of the hills. To add an organic element to the brand, this small curve is placed throughout the logo, mark, and type.